How do you make someone feel a hotel? You don't show them the rooms. You show them the moment that matters most.

Radisson Blu Lucerne asked us to tell their story. We could have filmed the lobby, the breakfast, the view. Instead, we filmed a proposal. A real one. The balcony at golden hour. The Alps in the background. The question. The answer. The beginning of a life together.

Because that's what a great hotel actually is — not a place to sleep, but a place where life happens. Where stories begin. Where strangers become family.

This is how we believe hospitality should be shown. Not through features. Through feeling.